WHEN: March 7, noon

WHERE: Calhoun Street Soup, Salad & Spirits, 1915 S. Calhoun St., Fort Wayne 46802

In a sector that is fast-paced and ever-changing, healthcare PR professionals are pivotal in managing every twist and turn. They predictably find themselves balancing the role of communicator, brand builder, and lead generator. Companies rely on their expertise to create a solid messaging strategy that helps them stay ahead of the curve, gain market share, and deliver a brand that consumer patients choose to trust in some of life’s most pivotal moments.

Local panelists from various healthcare-related organizations will weigh in on lessons learned, how they achieve the balancing act of responsibilities, what their self-defined elements of success include, and how a PR professional can best prepare for a position in the healthcare industry.

Panelists:

• Eric Clabaugh, Parkview Health
• Matt Klein, Nichols Company (representing physician-owned practices)
• Geoff Thomas, Lutheran Health Network
• Lea Ann Powers, Physicians Health Plan of Northeast Indiana

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