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January Luncheon: Sure to Fade or Here to Stay – Launching a Successful Business Podcast in 2020

January 15, 2020 @ 11:30 am - 1:00 pm

Podcasts are the new frontier in media, as 32% of Americans claim to have listened to a podcast in the last month. Hear from those who have experienced success in the Business Podcast sphere at the January luncheon, where you will learn:

  • How to decide whether or not to start a business podcast
  • Tips for getting a client or company leaders to buy into the idea of launching a podcast
  • Some of the most common mistakes businesses make when launching a podcast
  • Best practices for planning and preparing to launch a business podcast
  • Audience
  • Format
  • Cadence
  • Content
  • Promotion
  • Goal Setting
  • Measurement
  • How to grow your podcast audience
  • How a business podcast can reach an internal audience


Eva Jackson – Co-Host of the Agile Marketing Podcast & Co-Founder of Agile Marketing Indy Podcast

Eva Jackson is the is the co-founder of Agile Marketing Indy and the Agile Marketing Podcast, a community for process-minded marketers and creatives to learn new ways of getting stuff done. She is also the Director of Demand Generation Marketing at PFL, a print marketing technology company. Eva loves project management, Excel formulas, and a good Salesforce dashboard. Find her on LinkedIn at evajackson.marketing.

Ellie McCandless – Producer & Showrunner for the Better Product Community podcasts produced by Innovatemap

Ellie McCandless is a marketer for Innovatemap and the Managing Editor for the Better Product community, a platform for product practitioners and product leaders to explore what it takes to design, build, market and manage better products. It is here that she specializes in storytelling and building connections through content, events, video, podcasts, and more. Ellie believes that in today’s quickly evolving landscape, maintaining thought leadership and connecting with existing and potential customers is an essential piece of any business.

Rachel Downey – Podcast creator and writer, President & Co-Founder of Share Your Genius 

We live in a world full of shameless promotions, countless interruptions, and limited thinking. Rachel seeks to identify, connect, and create opportunities for others to live in abundance. In doing so, she helps them share their genius into the world through compelling and valuable content.

With an innate ability to connect with humans first on all levels, plus her years of work in storytelling through B2B marketing, live performance, and large scale events (ex. ESPYs), Rachel empowers people to be more, to be great by identifying their unique gifts – their genius. Whether it’s with global brand executives, marketers, podcasters, or her two daughters, she takes you on a journey that will impact not only your organization but your life.


David L. Shank, APR, Ret.
Fellow, PRSA

David Shank, APR, Fellow PRSA, has been a leader in PRSA at the Chapter, District  and National levels. He has served as a Hoosier Chapter president, a two-time East Central District Chair and was a pioneer PRSA National Staff regional representative. A graduate of IU Bloomington, he began his career as a radio news reporter in Pueblo, Colorado. In 1976, David and Marilyn Shank, APR, returned to Hoosier land. He originated a public relations department at an ad agency and then was recruited to BDP Company / Carrier Corp/ United Technologies.  He last assignment was Public Relations Director for Carrier North American Operations. About 33 years ago David and Marilyn formed Shank Public Relations counselors which became a local powerhouse serving clients as Walmart, Home Depot, Denny’s Restaurants, Dick’s Sporting Goods, Eli Lilly and Co. and many other local and regional clients. The firm became recognized as the go-to source for public education issues, sherparding numerous public school districts through referenda and crisis issues. David and Marilyn retired from and retired Shank Public Relations Counselors in early 2019.

He is a volunteer board member and has been a presenter and panel moderator for the Indiana School Public Relations Association. He is the moderator the Indiana Department of Work Force Development Awards of Excellence program. He has also moderated the West Side Chamber of Commerce Candidate Forums.


Wednesday, January 15, 2020
11:30 a.m. – 1 p.m.

The Willows (Lodge)
6729 Westfield Blvd.
Indianapolis, IN 46220

Register today!


January 15, 2020
11:30 am - 1:00 pm
Event Category:


The Willows of Westfield
6729 Westfield Boulevard
Indianapolis, IN 46220 United States
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