PRSA Hoosier Chapter Luncheon — What to do before and after a cybersecurity breach
January 10, 2018 @ 11:30 am - 1:00 pm
Data breaches happen daily. The Identity Theft Resource Center reports the number of U.S. data breaches through June 2017 hit a half-year record high of 791, a jump of 29 percent over the same time period in 2016. Personal information belonging to millions of Americans has been compromised. At this pace, the number of data breaches in 2017 could surpass the record high of 1,093 in 2016.
Cybersecurity breaches can happen to any organization of any size, with potentially devastating results. Stakeholders expect companies to have a plan in place for managing and communicating in the event of a cyber attack. Effectively communicating around cybersecurity incidents requires careful planning and an understanding of the dynamics that make them different from other types of crises. Cybersecurity incidents that are communicated poorly can lead to reputation issues, stakeholder pressure and litigation.
Hear from Sonja Popp-Stahly, APR, Fellow PRSA on lessons for an effective cybersecurity breach response strategy. And – can you prepare and educate employees internally to AVOID a breach?
Sonja Popp-Stahly, APR, Fellow PRSA, works in Global Communications at Eli Lilly and Company. She leads strategic communications for Lilly’s Information Security group, including information security incident response communications planning and workforce awareness initiatives to help prevent the loss or theft of confidential information. During her 10 years at Lilly, she also has held positions in social media and product communications.
Sonja’s 25-year career spans agency and corporate communications positions in New York City and Indianapolis, working with brands including Procter & Gamble, Sara Lee, Hanes, Nabisco and Nestle. Her background includes strategic planning, consumer marketing, media relations, social media, internal communications and issues management.
An active member of PRSA, Sonja most recently served two terms on the PRSA National Board of Directors. A PRSA Silver Anvil award winner, she is a past President of the PRSA Hoosier Chapter.