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PRSA Hoosier Professional Development Webinar: Managing and Communicating in the New Working World

June 25, 2020 @ 11:45 am - 1:00 pm

There’s no doubt that the events of 2020 have fundamentally altered how businesses, governments, public institutions and their leaders operate and communicate. As we move into this new working world, the question becomes, how do we navigate uncharted waters while learning to swim, all without sinking the ship?

We are bringing together a leader in workforce solutions and an organizational change communications pro to share insights and best practices that will help guide communicators and leadership into a new era of Corporate America and address all of your burning questions, notably those related to the impacts of COVID-19.


Hyacinth Rucker, Moderator:

Hyacinth Rucker is the digital communications manager at the Eiteljorg Museum of American Indians and Western Art.

Myra Cocca, Speaker:

Myra Cocca, APR, Fellow PRSA, is passionate about employer storytelling, sharing business information with employees in meaningful, impactful ways to connect the dots between organizational goals and employee goals. She does this through communications and business consulting focused on leadership communications and other internal communications, notably in times of organizational change. The end game is to increase employee engagement and positively impact the customer experience.

Current or past clients in her career have included Fortune 100 and 500 companies representing healthcare, financial services and manufacturing. She also has represented small businesses and nonprofit organizations.

Myra holds the accreditation in public relations (APR) designation and was inducted into the PRSA College of Fellows in 2018. She holds an undergraduate degree in public relations from Indiana State University and an MBA from Anderson University.

Cara Silletto, Speaker:

Workforce thought leader Cara Silletto, MBA, CSP, works with organizations of all sizes to reduce unnecessary employee turnover by bridging generational gaps and making managers more effective in their roles. As a Millennial herself, she knows first-hand what it is like to have a heightened sense of entitlement, very little employee loyalty and a dependency upon her smart phone. However, unlike many Millennials, Cara has figured out exactly how these attributes were cultivated during her formative years, and she now shares that story with leaders across the country, including teams at Toyota, UPS, Cintas and Humana.

Cara learned early in her career, from her Baby Boomer and GenX mentors, what “professionalism” meant to them, and absorbed critical information about management expectations during her first decade in the business world. She then went on to earn her Master’s in Business Administration (MBA) from the top-ranked University of Louisville Entrepreneurship program, lived overseas teaching German executives about business practices in the U.S., and then started her consulting firm, Crescendo Strategies, in 2012.

Today, at age 38, she’s a highly-sought-after national speaker conducting 50 to 100 engagements annually and she has already earned her Certified Speaking Professional (CSP) designation, which less than 10% of speakers achieve. Louisville Business First recently named her one of their 2018 Forty Under 40 young professionals. Workforce Magazine in Chicago named Cara a “Game Changer” for her innovative approach to solving generational issues in the workplace and Recruiter.com listed her in their “Top 10 Company Culture Experts to Watch,” list. She is also the author of the book, Staying Power: Why Your Employees Leave & How to Keep Them Longer.


Thursday, June 25, 2020
11:45 a.m. – 1 p.m.

**This is a virtual meeting – a Zoom link will be sent to attendees ahead of the event.**

Register today!


June 25, 2020
11:45 am - 1:00 pm