PRSA Hoosier Chapter Luncheon — Managing (and understanding) the social conversation
September 13 @ 11:30 am - 1:00 pm
“Don’t just listen to your audience. Understand them.”
Attend the September luncheon to learn more about how you can understand the social conversation surrounding your organization or your client – so you can have better marketing that gets better engagement. We’ll discuss using data to understand the social conversation – and how to get involved (and steer the conversation) when it comes to crisis management.
Hear from Jen Handley, co-creator and co-president of Fizziology, who works to help clients understand audience reactions to marketing and products – and helps devise new strategies for them, based on this research. Fizziology is a fast-growing social media research firm that uses real-time information from social media to uncover audience trends and insights for clients.