You might use Google Analytics to measure how your customers, website visitors and app users engage with your content, but with such a robust platform, you may be underutilizing certain features that could help you more effectively analyze data to deliver optimum experiences and drive results.

Join Brian Walker, a Google Analytics certified professional and president of Statwax Digital Advertising, as he leads PRSA Hoosier Chapter members through an overview of features and insights you may be missing. It’s his goal to equip you with the knowledge you need to ask smarter questions about the platform and gain better insights into your web traffic.

Register here: http://events.constantcontact.com/register/event?llr=vbs7mrlab&oeidk=a07eie5pco5e650b801

Details:

• – Wednesday, Aug. 18
• – This is a hybrid event!
  • Join us in-person at Tinker House Events
    1101 E 16 St. Indianapolis, IN 46202
    11:30 a.m. to 1 p.m.
  • Virtual livestream
    11:45 a.m. to 1 p.m.
    Attendees can join the event starting at 11:30 a.m.
• – Cost:
  • $10 virtual ticket or in-person ticket with no lunch (members and students)
  • $30 in-person ticket with lunch included
• – Please note:
  • Lunch includes a sub sandwich platter and buffet from Indy Fresh Catering
  • Unlimited soft drinks are available courtesy of Tinker House Events
  • There is a parking lot at Tinker House events, or you can park in the gravel area along Lewis Street

About our speaker

Brian Walker is the President at Statwax, a digital advertising agency out of Indianapolis that is focused on lead gen strategies for B2B, SaaS, and higher education. Statwax handles digital marketing efforts for schools such as the University of Missouri and Ivy Tech Community College, as well as lead-gen clients like Indiana Farm Bureau and Attentive Mobile. Brian has a long background in marketing data analysis and digital ads execution and helps the Statwax team push forward with new strategies in the digital space.