Public Relations Specialist

Collective Alternative
5665 N Post Rd Suite 210
Indianapolis, Indiana 46216
Title: Public Relations Specialist
Job Type: Full-time

Collective Alternative (CA), a full-service marketing, public relations and advertising agency located in Indianapolis, Indiana is seeking a Public Relations (PR) Specialist to serve as part of a dynamic, creative and collaborative team. Established in 2008, we specialize in creating comprehensive grassroots marketing strategies for small-to-medium-sized local businesses with a commitment to creating meaningful relationships and delivering valuable results. We serve a client base that spans a wide range of industries, including healthcare, medical equipment, finance, education and more. Our office is located in the buzzing area of Fort Benjamin Harrison, surrounded by a beautiful state park, great local restaurants, historic relevance and thriving local businesses. At CA, we think creatively, work passionately and are ready to welcome a talented, driven and forward-thinking individual to our team!

 Job Overview:

We’re growing! And we’re looking for an experienced PR Specialist to join our team! As our PR Specialist, you will be responsible for creating, planning and executing public relations strategies for our clients.  You are a natural communicator who can think out of the box and bring recognition to clients through thoughtful publicity campaigns.  You know news, understand our local market, and value quality media pitching.  You’re not just sending out a pitch to say it’s done.  Our PR Specialist will also work closely with our Content Director to provide media training for clients, and serve as a team member who is dependable no matter when a PR opportunity arises.

 Duties and Responsibilities:

  • Create PR plans and strategies
  • Write press releases, media announcements, speeches and other copy
  • Build and maintain targeted media lists and nurture relationships with key reporters and thought leaders
  • Manage media relations and requests
  • Monitor and analyze effectiveness of PR campaigns and communicate insights to management
  • Provide effective crisis management solutions in times of need
  • Support the implementation of promotional plans
  • Seek out award recognition for clients
  • Exceptional writing and editing skills
  • Understand and direct overall strategy of clients, determining priorities and uncovering additional/future opportunities for clients
  • Work with a dynamic team of creative thinkers in fast-paced agency


  • Bachelor’s degree in marketing, sales, communications, business, or related field strongly preferred
  • 1-3 years of proven experience as a public relations specialist or similar position
  • Demonstrable ability to communicate, present and influence clients and colleagues
  • Proven ability to successfully manage multiple projects at once and react quickly to changing demands and environments
  • Excellent customer service skills and good business acumen
  • Strong interpersonal and communication skills
  • Desire to work in fast-paced, forward-thinking work environment
  • Must be reliable, deadline-driven, and willing to simultaneously consider the needs of the client and agency’s bottom line
  • Must have ability to manage time, prioritize tasks and work under pressure/own initiative
  • Personal alignment with CA core values: Transparency, Integrity, Initiative, Accountability, Partnership and Relationships
  • Harbor a deep affinity for dogs (or at least a willingness to tolerate them
How To Apply:

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