Social Media Specialist

Cook Medical
750 Daniels Way PO Box 489
Bloomington, Indiana 47402
Title: Social Media Specialist
Job Type: Full-time

The Social Media Specialist is responsible for creating social media campaigns and day-to-day management of the company’s corporate social media accounts. This position develops, manages and publishes content via multiple channels while responding to comments, criticism and other engagements in a timely manner. This position works with others in the function to align brand and manage Cook’s online reputation.


• Develop effective social media strategies with the corporate communications team and other Cook divisions, operational units and functions
• Manage corporate communities (Facebook, Twitter, LinkedIn, etc.)
• Develop and execute social content plans focused on driving traffic to Cook owned sites/content
• Understand and implement change based on analytics
• Social publishing platform subject matter expert
• Fosters relationships on social media with brand advocates and key persons
• Help manage the reputation of the Cook brand by providing fair and accurate information to multiple audiences
• Work across the function to ensure brand consistency
• Monitor social activity of competitors, understands social industry trends
• Project manage content approvals and external campaigns


• Bachelor’s degree in English, journalism, communications or related field
• Previous experience in healthcare preferred
• Minimum 2 years work or internship experience preferred
• Social media campaign and project experience required
• Excellent knowledge in major social platforms like Facebook, Instagram, LinkedIn and Twitter

• Strong storytelling, editing and grammatical skills
• PR skills including writing, media relations, issues management and social response
• Excellent multitasking skills, critical thinker and problem-solving skills
• Skills in design, photo and video strongly preferred

How To Apply:

Apply here: Cook Medical Social Media Specialist

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