Content Marketing Specialist

Bosma Enterprises
6270 Corporate Drive
Indianapolis, Indiana 46278
Title: Content Marketing Specialist
Job Type: Full-time



Position Title: Content Marketing Specialist

Status: Exempt – Administrative

Reports To: Community Engagement Manager

Overall Responsibility:

The Content Marketing Specialist will create and execute the Bosma Enterprises content marketing strategy including Search Engine Optimization and Search Engine Marketing (SEO/SEM), website and landing page maintenance, including blogs, social media, online analytics, ecommerce and email marketing. The Online Marketing Specialist will implement marketing activities across a variety of online channels.

Job Duties and Responsibilities:

The essential functions of the Content Marketing Specialist position consists primarily of but are not limited to the following:

  • Develop and deliver comprehensive marketing strategies and plans for all eCommerce businesses
  • Develop and implement SEO strategy including keyword research and technical SEO analysis
  • Create and maintain routine content updates to the Bosma website using the content management system, including page updates and blog posts
  • Create and execute social media strategy including writing engaging posts and monitoring social channels
  • Maintain product descriptions, images, and pricing for all products sold on Bosmas website
  • Review and report on ROI of various eCommerce marketing efforts while testing new tactics
  • Develop and execute email marketing strategy including 1:1 journeys, content, maintain email lists, and manage email messaging distribution
  • Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate
  • Manage Google Analytics and Google AdWords programs
  • Prepare analytic reports on web, email marketing, paid search, social media, and other online marketing initiatives
  • Expand knowledge of basic online Marketing tools, trends, and best practices regularly.
  • Other duties as assigned

Mission Words:

  • Opportunity
  • Empower
  • Independent
  • Educate (Advocate, Self-Advocacy, Training)
  • Respect (Dignity)
  • Innovate
  • Community (Collaboration, Teamwork)

Education and Experience:

  • Bachelors degree in business or marketing
  • Minimum 3 years experience in online and content marketing
  • Marketing Automation Software experience required, direct experience with Salesforce Marketing Cloud preferred
  • CMS experience required
  • CRM experience required

Required Skills and Abilities:

  • Must be proficient in Google Analytics and AdWords
  • Proficient in using Microsoft Excel, Word, and PowerPoint
  • Proven writing skills for digital mediums
  • Ability to manage multiple social media platforms
  • Basic HTML and CSS
  • Must be highly motivated and results driven.
  • Ability to multi-task and work efficiently and effectively under pressure with careful attention to detail.
  • Ability to handle information with discretion and confidentiality.
  • Ability to work well alone or in a team environment.
How To Apply: