Director of Communications
The Director of Communications builds strategies for public relations and marketing campaigns to promote Girl Scouts, oversees communications to internal publics such as families and volunteers, and utilizes various forms of media to achieve the council’s goals. The Director of Communications provides direction and supervision to the communications unit of the council, establishing goals as appropriate for listed accountabilities.
• Selects, trains, and supervises communication staff.
• Creates, develops, and implements a comprehensive council communications plan and creates timelines for projects and events.
• Leads the establishment of communications policies, procedures, goals, and budget and manages the budget.
• Aggressively seeks media opportunities to promote Girl Scout programs, to support the recruitment of girls and adults, and to attract new funding sources.
• Establishes a presence in the community with key media sources to increase the council’s visibility.
• Fields inquiries from news media and provides guidance on responding to requests for information about the council.
• Oversees and approves the preparation and design of all council related marketing and communications materials, and monitors the council website to ensure timely updates, while keeping abreast of current MarComm trends.
• Seeks to incorporate new, innovative communications approaches.
• Develops and coordinates scripts and presentations for GSCI events as needed.
• Writes articles for newsletters and other publications as needed.
• Meets regularly with departments to help achieve council goals and provides advice and leadership on related communications strategies.
• Provides communications support during events.
• Develops a depth of knowledge regarding the design of the Girl Scout Leadership Experience and can easily articulate to any stakeholder the virtues of the organization.
• Other duties as assigned to support the goals and objectives of GSCI.
- Bachelor’s degree in related field (Journalism, Public Relations, Marketing), master’s degree preferred; equivalent experience considered.
- Three to five years professional experience.
- Computer proficiency:
- Microsoft Office (Word, Excel, PowerPoint, and Outlook) required.
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) helpful.
- Demonstrated abilities: planning, time management, follow through and meeting multiple deadlines.
- Effective communication skills (oral and written).
- Networking skills and aptitude.
- Must have reliable transportation.
- Must hold membership in the Girl Scout organization and subscribe to the tenets of the Girl Scout Promise and Law.
- Must complete and pass a criminal background check.