Manager of Public and Media Relations
The Manager of Public and Media Relations serves as an advocate for The Children’s Museum of Indianapolis to maintain a highly effective and innovative public and media relations program that builds museum visibility, drives new and repeat attendance, and supports the museum brand. The manager builds and maintains positive relationships with the public and the media. The incumbent is responsible for managing the planning and implementation of public relations strategies.
- Researches, compiles and maintains event and exhibit information, photos and video to submit to media calendars and pitch to media and bloggers.
- Writes ready to run evergreen stories about our programmatic, exhibit, and educational efforts to share with appropriate audiences. Serves as a member of the team strategizing and developing integrated marketing plans to support key museum programs, activities and exhibits.
- Cultivates and builds relationships with members of the local and regional media.
- Selects, prepares and assigns museum staff for media interviews.
- Writes and builds media-rich press alerts, releases and e-newsletters, incorporating photographs, video and Search Engine Optimization (SEO) in support of the Museum’s public relations initiatives.
- Works with internal colleagues to coordinate community events in an effort to continually increase the museum’s external visibility. Represents the Museum in the community and serve as a spokesperson on behalf of the Museum when needed or appropriate.
- Coordinates messages with our social media team to ensure consistent brand building and attendance driving messaging through social.
- Requires the ability to review press releases, view computer monitor, create and maintain reports, artwork and other necessary documents.
- Must be able to communicate extensively and effectively with members of the media, staff, volunteers, and visitors, via telephone, one-on-one conversations, various meetings and public presentations.
- Requires extensive use of computer keyboards, telephones and calculators. Must be able to process large volumes of paperwork and negotiate local travel
- Requires the ability to navigate throughout the museum; must be able to sit or stand for extended periods of time. As needed, must be able to lift and carry a minimum of 20 pounds.
- Bachelor’s degree in communications, journalism, or other related field, preferred.
- Five (5) years of experience in a public relations focused position.
- Demands an experienced individual with creativity, good judgment, and the ability to express thoughts clearly and succinctly verbally and in writing. Problem-solving and research skills are imperative.
- Demonstrated experience interacting with people from a wide diversity of backgrounds and cultures.
- Demands maturity and the experience to recognize and respond appropriately to sensitive and confidential information. Must possess excellent, problem-solving, critical thinking and analytical skills.
- Must possess excellent working knowledge of Windows applications including Word, Excel, and a sound knowledge of Internet and e-mail systems.
- Requires the ability to accommodate a very flexible schedule, including working events during evening hours, weekends, early mornings, and some holidays.