Administrative Director Marketing and Community Outreach

Company:
Marion Health
441 N Wabash Ave
Marion, Indiana 46952
Title: Administrative Director Marketing and Community Outreach
Job Type: Full-time
Description:

Job Summary

This position will lead Marion Health’s Community Outreach departments and programming, which includes strategic marketing, public relations efforts, community outreach and education, and parish nursing.

Roles and Responsibilities

  • Manage a comprehensive, proactive branding and marketing strategy for the Hospital and Healthcare System, external and internal communications, media relations, community relations, legislative relations, crisis communications, publications, advertising, and special events.
  • Serve as Public Information Officer.
  • Oversee the execution and success of Community Health Programs: Community Health Needs Assessment, health implementation plans along with community and Marion Health grants/health initiatives.
  • Responsible for maintaining external market share data with pertinent trend data on existing and potential customers, competitors, and benchmarks for measures of strategic importance.
  • Create standardized marketing practices and procedures, and specific advertising and Public Relation plans to achieve organizational goals and objectives.
  • Increase organizational awareness through marketing initiatives.
  • Work closely with the Administrative Director of Business Development analyzing data, estimating demand for services, and identifying potential markets to devise plans to deliver the appropriate message.
  • Oversee development of key publications, including a monthly magazine and Annual Report.
  • Oversee event management.
  • Oversee Parish Nurse Program.
Qualifications:

Minimum Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related discipline.
  • Five (5) years of experience in Marketing and/or Public Relations.
  • Two (2) years of supervisory experience.
  • Ability to obtain and maintain National Incident Management System (NIMS) training within one year of date of hire (ICS-100, ICS-200, IS-700, and IS-702).

Preferred Job Requirements

  • Master’s degree in Business Administration or Health Administration.
  • Healthcare experience.

Skills / Knowledge / Abilities:

  • Knowledge of policies, governmental regulations, and business practices pertinent to the department.
  • Excellent communication and public speaking skills to effectively and tactfully communicate with patients and their families and guests, co-workers, managers, Administrators, providers, consultants, business associates, regulatory agencies and community.
  • Present a professional image as a representative of Marion Health.
  • Highly developed computer skills to include proficiency with Microsoft Office and the ability to learn and proficiently perform computer applications related to department operations and job functions.
  • Excellent time management and organizational skills.
  • Ability to problem solve, multi-task in a fast-paced setting and work well in a team environment.
  • Ability to negotiate effective working relationships and develop positive resolutions to conflict.
  • Excellent customer service and management skills.
  • Strong organizational, financial, leadership and administrative skills to manage multiple issues simultaneously combined with the ability to effectively prioritize.
  • Ability to effectively perform job functions under periods of extreme stress, meeting deadlines and producing positive outcomes.
  • Initiative to develop new ideas/programs or pursue ideas generated by others.
  • High degree of accuracy with concentration and close attention to detail.
  • Apply contemporary business principles integral to a medical organization.
  • Ability to be discreet and protect the integrity of any confidential matter or information encountered during the performance of job duties.
Compensation Range: Starting at $83,000/year