PRSA Hoosier Chapter Changes Due to COVID-19

On June 3, 2020, the PRSA Hoosier Chapter’s board voted to approve a COVID-19 Plan created and presented by the PRSA Hoosier Chapter Executive Board. The policies, procedures and precautions outlined in the PRSA Hoosier Chapter’s COVID-19 pandemic response plan are intended to help ensure the health and safety of our members, as well as ensure the financial stability of the Chapter. While we continue to navigate these uncharted times, the PRSA Hoosier Chapter Executive Board has developed a plan that allows us to continue offering high-quality professional development, at a reduced cost in many instances, to both members and nonmembers.

Our plan will continue to take into account guidance from the Centers for Disease Control and Prevention and the World Health Organization as well as from federal and local government and health officials. It also takes into account what peer organizations are doing both locally and nationally, as well as what local major employers have implemented in terms of event participation requirements.

Ultimately, while this is a shift in programming and standard practices for the Chapter, the Executive Board believes the plan outlined below is our best path forward as we continue to navigate the COVID-19 pandemic.

Plan Summary (Updated in February 2021):

  • Luncheons will offer a hybrid option.

    • Cost:

      • Members: $10

      • Non-members: $25

      • Students: $5 (must register with student email)

      • Alliance: $16

  • Additional free member/nonmember professional development opportunities in Q1 & Q2 2021.

  • Meet the Media event in Q1 will be virtual. Chapter will re-evaluate in Q2.

    • Speakers must be willing to donate their time.

  • Pinnacles will offer a hybrid option to those that want to participate in June 2021.

Current circumstances surrounding the COVID-19 virus can be complicated and confusing, but they also offer an opportunity for communicators to be part of the solution. The World Health Association (WHO) says we are experiencing an “infodemic,” and there is a danger this could overwhelm people to the point they begin to tune out just when they most need to be informed.

As a result, PRSA and the PRSA Health Academy have created an infographic aimed at simplifying the information-gathering process and directing people to reliable, credible resources. The role of public relations professionals as advocates for truth, accuracy and transparency in accordance with the PRSA Code of Ethics is integral to our daily practice but especially crucial in times of crisis

This is a global emergency where the expertise of public relations professionals can have a positive impact.

Learn more:

How Communicators Can Help Inform the Public During the COVID-19 Crisis

PRSA Hoosier Chapter and COVID-19 Precautions