The Public Relations Society of America Hoosier Chapter, Indiana’s statewide society of public relations and communications professionals is pleased to announce the recipients of the 2022 diversity, equity and inclusion (DEI) grant program.

The DEI program grant aims to assist those public relations professionals who identify as Black, Indigenous, or a Person of Color (BIPOC) by covering either the dues for PRSA national and local membership for one year or, with an additional grant, covering the one-time fees associated with getting the APR certification. This new initiative highlights our chapter’s continued commitment to improving diversity and inclusion in our membership and the broader profession.

Please join us in congratulating Hyacinth Rucker, recipient of the APR grant and Lateva Woolfork, recipient of the new membership grant.

Lateva Woolfork, aka The All Purpose Woman, is a Detroit girl living in an Indianapolis world. She is an entrepreneur, faith leader, wife, and mother of six daughters.  As the owner of SoCo Content Creation, she does brand management and coaching, and shares her motherhood journey on her international podcast, This Messy Mumlife.  Lateva is the co-founder of Create. Connect. Collab. – a community that provides creatives, leaders, and entrepreneurs the accountability, resources, and connections to amplify their personal brands and business achievements. She additionally owns The All Purpose Woman blog where she shares her experiences on purposely living for the modern wife, woman, and mom. Lateva is passionate about helping women find their purpose and build Purposely Powerful lives.  20200927145115_P1133682.JPG
Hyacinth Rucker is currently the regional communications manager for the American Red Cross – Indiana Region and the owner of Hyacinth Innovative Solutions, LLC. She previously worked for the Eiteljorg Museum for seven and a half years and most recently as their digital marketing manager. Prior to working in the non-profit field, Hyacinth worked in the TV industry for 12 years. She graduated with a Broadcast Journalism degree from the University of Missouri-Columbia. She has been an active member of the Public Relations Society of America’s Hoosier Chapter since 2015. She currently serves as the President-elect. Hyacinth is married to her best friend, Mike. They have been together for 19 years and are blessed to share three handsome boys, Jayden, Chase, and Kaleb. In her free time, Hyacinth enjoys going on walks with the family dog, Niya, reading, spending time with her family as well as travel blogging. Her family loves to take trips and explore new things. Hyacinth is thrilled to be able to write about her experiences in and around the state for Visit Indiana, the state’s tourism office. 936546_10152081852961800_2086036538_n.jpg

”We are honored to partner with the PRSA Hoosier Chapter on this initiative and to underwrite these grants to equip future leaders who reflect DEI in our profession with the resources they need for continual learning,” said Deana Haworth, APR, chief operating officer at Hirons.

The PRSA Hoosier Chapter is grateful to Hirons  for supporting our efforts to improve diversity in our chapter and profession by underwriting these grants and we look forward to our continued collaboration.

Please contact Brytnie Jones, Diversity and Multicultural Affairs Chair at with questions about the program.