Four Reasons to Hold a News Conference

A few months ago, Federal Reserve Chairman Ben Bernanke made headlines by announcing that the Fed would hold a news conference. You read that right, he made news by announcing he’d have news to share. This is newsworthy because banks, investors, lenders, economists and the financial media hang on the Fed’s every move. Too often, […]

James Burnes and Social Integration at the August Luncheon

“What are the top three goals of your CEO?” Are your digital strategies helping accomplish these goals? James Burnes, Principal and Senior Strategist for Project Brilliant, asked these and many other tough questions to PR pros at the August 10 luncheon in the Sheraton’s Panaorama room. Often in charge of social media initiaves, PR pros […]

With Photojournalism in Flux, Opportunity is Open

Recently, four multimedia journalists sat down with a group of 25 PRSA members to discuss the new challenges journalists are facing.  As media staffs shrink and technology advancements become available, photojournalists and video journalists are reinventing their craft. Fox 59’s Multimedia Journalist Vanessa McClure, Indianapolis Star Photographer Charlie Nye, Greenfield Daily Reporter Photographer Tom Russo […]