The 2021 PRSA Hoosier Chapter Pinnacle Awards opened March 10 for entry submissions. The annual awards program recognizes the best work in Indiana’s public relations industry. The Pinnacles Committee is hard at work on making this year’s event one to remember, with plans for a hybrid in-person and synchronous online celebration set for June 2.
In this blog, we wanted to pass along information about the awards, share a few tips and debunk a few myths about the awards.
Are the awards only open to PRSA Hoosier Chapter members?
No, the program is open both PRSA members and non-members of all experience levels. The awards include categories for students and individuals to submit entries.
What is the timeframe for the work being considered?
For professional entries, work must have been initiated and substantially completed so a degree of evaluation could be measured during 2020. For students, work will be considered up to Spring semester 2021.
What are the deadlines/fees for this year?
Early bird: March 26
Members: $60, Non-members: $85, Students: $35
Standard: April 12
Members: $75, Non-members: $100, Students: $50
Late: April 21 *Extended*
Members: $115, Non-members: $140, Students: $75
Individual Awards are $25 per entry with no price differences for members, non-members or students, or entry date.
What’s new this year?
In addition to the Program and Project sections for professional and student entries, we’re offering a COVID Communications section. This will be specific to any campaign or tactic created or significantly altered due to the effects of COVID-19.
In the Programs section, the Crisis Communications category has been updated to also include COVID-19. Electronic and Digital Communications have replaced Social Media as a category and are to include online campaigns using a minimum of two electronic/digital platforms including social media, website and email.
In the Projects section, Project Writing has been combined with Feature/Editorial writing, with those entries encompassing an original article, column or essay regarding a specific person, organization or topic written to entertain or educate an audience. Or writing for a single project, including speeches, scripts, advertising copy, web content, etc.
Is there only one winner per category?
Each category can have more than one winner. Entrants are not competing against each other. Rather, entries that meet a minimum scoring criteria are recognized with awards. The overall top scorer in each of the Program, Project and COVID Communications sections will be named Best of Show. Individual entry categories include the Young Professional Award, which recognizes PR pros under age 30, and the Catalyst Award, which honors exemplary use of ethical, astute and creative PR skills. Entries are judged by another PRSA chapter, not the Hoosier chapter.
Are the student entries judged alongside those from professionals?
Students or groups of students who have worked together on a project are allowed to enter the same categories as professional members and non-members, but are judged separately.
Is there a limit to the number of entries I can submit?
There is no limit to the number of entries, individuals, students, members or non-members may submit.
Any advice for submitting an entry?
Be sure your entry clearly and as completely as possible addresses the four facets of a successful campaign: Research, Planning, Implementation and Evaluation. Judges also want to see entries address budget, timing and creative problem-solving.