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Calculating the ROI of PR presented by Next PR

February 22, 2022 @ 12:00 pm - 1:00 pm


Proving the ROI of public relations is often an uphill battle with clients, especially those who haven’t played the long-game with PR before. In this presentation, team members from award-winning agency Next PR discuss how you can prove the value of your services in tangible ways to clients. Join PRSA professionals from Next PR on Feb. 22 at noon to dive in and learn more.

Meet the presenters:

Amy Dardinger, Director of Media Relations
Amy is a creative, driven public relations professional, that thrives on data-driven strategy, and enjoys being a step ahead of her client’s competitors. Her areas of expertise include the healthcare sector, but she is also well-versed in law, marketing, and human resources. Amy attended Saint Mary’s College, Notre Dame and resides in Indianapolis.
Jacquelyn Brazzale, Senior Coordinator
Jacquelyn is a dynamic and ambitious senior coordinator at Next PR backed by seven years of public relations, professional communications, event management and journalism experience. She enjoys collaborating with clients in the tech sector to ensure media goals aren’t just met – but exceeded. Jacquelyn attended Ball State University (#ChripChrip) and currently resides in Chicago.
Emma Cline, Public Relations Assistant
Emma is an outgoing and curious individual whose day-to-day involves an array of public relations services for her tech and logistics clients, including social media management and media outreach. She grew up just north of Indianapolis and graduated from Indiana University with a Bachelor of Arts in Journalism.


February 22, 2022
12:00 pm - 1:00 pm


Virtual Zoom Meeting