What is APR?

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.

If you’ve got experience, get the letters to go with it

Consider earning the distinction of APR, Accredited in Public Relations. APR demonstrates to your organization, your boss, your peers and even your mom that you have attained a level of professionalism above many others in the business. It gives you additional credibility as you discuss strategy and tactics with other managers in your organization. You’ve been there. You’ve survived the turmoil of the business. Get the accreditation to prove it.

The APR exam employs current best practices in professional certification testing. To find out more, visit, praccreditation.org.

How does the PRSA Hoosier Chapter help members achieve their APR?

The PRSA Hoosier Chapter offers members FREE review courses to help prepare for the exam. The spring review courses run five weeks. A syllabus is available for review to help you get acquainted with the schedule. For more information about the PRSA Hoosier Chapter APR review course, contact accreditation@prsahoosier.org.

“From a professional development standpoint, going through the APR process and earning my accreditation was the single most valuable thing I’ve done. It connected so many dots for me as far as tying public relations and marketing activities to the overall success of an organization. I’d recommend it to anyone looking to advance to a leadership role within their organization.”

Andrea Farmer, APR
Director, External Engagement and Government Affairs
Indiana Donor Network

Be An Industry Leader: Earn Your APR

Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence. Pursuing the APR gives you direct access to top public relations leaders—APR holders who will guide you through the process of achieving Accreditation—and provides the tools you need to distinguish yourself as a luminary in the public relations field. Learn more and earn your APR today at http://www.praccreditation.org/apply/.