COVID-19 and the PR Industry: A Year In Review 

PR professionals need to be able to face unpredictability head-on, and this past year has certainly put that to the test. Since March 2020, PR practitioners had to drop everything they knew about their industry and re-strategize. With businesses closed, people working from home, and an unprecedented world health emergency, PR practitioners struggled but adapted […]

Celebrating the women of public relations

When you think of public relations, a few names come to mind. Of course, you have the founder of PR, Edward Bernays, or even PR giant Harold Burson. Though many of the big names in this field are male, PR is a women-dominated field. Take Rosie the Riveter, for example. Rosie was created to represent […]

Pinnacle Awards Open for Submission

The 2021 PRSA Hoosier Chapter Pinnacle Awards opened March 10 for entry submissions. The annual awards program recognizes the best work in Indiana’s public relations industry. The Pinnacles Committee is hard at work on making this year’s event one to remember, with plans for a hybrid in-person and synchronous online celebration set for June 2. […]

What D/E/I will mean for us as a chapter this year

For the past few years, the Hoosier Chapter PRSA has had an Advocacy board role and committee covering both Ethics and Diversity/Multi-cultural Affairs. As was true for many organizations, these areas received some focus, but neither was at the forefront of everyone’s mind on a daily or even weekly basis. Then came 2020, and the […]

2021 APR Readiness Review Now Turbo-Charged

Fresh off a fall 2020 APR Readiness Review course that broke records for attendance and participation, the Accreditation Committee has revamped the traditionally 10-week series of classes. Changes were based on student surveys, as well as experience and feedback from prior sessions. A quick overview: Classes will be offered, again at no cost, over a […]

2021: A Light at the End of a Long Year 

We did it! We made it to 2021. I think we can all agree 2020 was the longest and craziest year most of us have ever seen. Australia was on fire, Prince Harry and Meghan Markle quit the royal family (I didn’t even know you could do that!), we saw one of the most dramatic […]

Our Sponsors Help Our Chapter Thrive

As I transition out of the role of Director of Finance, I want to recognize – on behalf of the entire PRSA Hoosier Chapter members – our 2020 sponsors who were critical to our operations this year. Chapter sponsor and Pinnacles Award Title sponsor: Hirons BLASTmedia Borshoff Butler University Masters in Strategic Communications Magenta Marketing […]

Congratulations to PRSA Scholarship Winners

Congratulations to Sabrina Rebekah Corwin and Amber Stinson, the two PRSA scholarship winners who will each receive a $1,000 scholarship to help in their future educational endeavors. Sabrina Rebekah Corwin – Undergraduate A student at Anderson University, Sabrina has been actively involved both on and off campus. She has served as president of AU’s PRSSA, […]

The Importance of DEI efforts in a predominantly white profession

Historically, people of color have not been afforded the same opportunities as their white counterparts. Instead, we have been overlooked and overshadowed, even in our professions. As a Black woman in the public relations profession, I have witnessed firsthand the carelessness of non-Black professionals. I have sat on the side of disappointment, confusion, and annoyance […]

2021 PRSA Hoosier Chapter Board of Directors Slate Announced

We are happy to announce our slate for the 2021 Board of Directors!  President: Allyson Johnson, APR Past-President: Kendall Horvatich President-Elect: Deeksha Kapoor Director of Operations & Research: Hyacinth Rucker Director of Finance: Mark Back Director of Communications: Victoria Owens Director of Member Services: Molly Zentz, APR Director of Membership: Bailey Briscoe Director of Professional […]