Student-Run Agency Awarded PRSSA National Affiliation
The McKinley Avenue Agency, Ball State University’s student-run strategic communications agency, was designated a Nationally Affiliated Firm by the Public Relations Student Society of America (PRSSA). The agency is now one of 26 student-run firms with that distinction across the country. According to the PRSSA website, this distinction “represents the most accomplished and successful student-run […]
Are We There Yet?
By Dr. Kathie R. Fleck, APR In March, airlines and governments worldwide grounded the Boeing 737 MAX 8 after two crashed within five months, killing 346 people. In the U.S., only three airlines were flying the 737 Max 8 when the planes were grounded – Southwest, American, and United Airlines. I happen to be a […]
B2B Employee Testimonials: Tips to Create Quality Video Testimonials
Both public relations and HR directors for B2B companies want, and need, high-quality testimonial videos to help build their brands. However, these videos come with a price and can be undervalued by executives. The value of video testimonials can outweigh the production cost and hours to produce these B2B employee testimonials if done well and […]
The Value of Client Work
Throughout my time in college, I have worked with over a dozen different clients through internships, in-class work, or senior capstone projects. Client relations is something many students miss out on, but I believe to be a skill every young PR professional should gain before graduating. It is something I did not quite realize the […]
Making PRSSA Personal
When I decided to study public relations, I was still not entirely sure what it entailed. What I was learning in classes was helpful, but it was not until I joined PRSSA that I truly began to understand what public relations really is. Anderson University’s chapter of PRSSA hosts a monthly lunch and learn event. […]
2019 PRSA Hoosier Chapter Celebrates Public Relations Work Statewide
The Public Relations Society of America (PRSA) Hoosier Chapter recognized some of Indiana’s best public relations practitioners at the 2019 Pinnacle Awards. The Pinnacle Awards are the chapter’s annual awards program that highlights some of the best industry leaders and campaigns throughout the previous year. This year, the Pinnacle Awards were held at Indiana Landmarks […]
An Ethics Nightmare Sure to Fyre You Up
If you haven’t yet seen the Fyre Festival documentaries or heard about the debacle, you may want to go watch them and then come back. If you’re ok with spoilers, then stay with me. Amongst other things, the Fyre Festival was an ethical nightmare. There are two documentaries out now which outline a stark lesson […]
The Power of the Advocate
As public relations professionals, we are tasked with producing outcomes for our clients. We arm ourselves with market research. We study the competition, analyze trends, and develop and execute campaigns to inform and inspire our target audiences. In many ways, we are advocates. More specifically, and with a few exceptions, we are outside advocates who […]
PR Measurement Metrics: Benefits and Drawbacks to Share of Voice
Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success. Those looking to evaluate PR success demand quantitative measurements. For some, this includes web metrics, such as website traffic and click-through rates. For others, […]
How PRSSA Has Impacted My Student Career
The PRSSA chapter at Anderson University rebooted in 2017 after a few years absent. It was restarted my junior year at AU, but that doesn’t mean I haven’t taken full advantage of the opportunities or it hasn’t impacted my life as a student. PRSSA has helped me become a better networker, learn more about the […]