Best Practices In Media Pitching

What’s more difficult than writing a media pitch? Writing a blog about how to pitch. But leave it to BLASTmedia, sponsor of the PRSA Hoosier Chapter Half Day with a Pro, to share tips about effective media pitching. BLASTmedia Vice President Anna Julow Roolf’s advice comes two-fold to offer coaching ideas for seasoned pros and […]

2020 PRSA Hoosier Chapter Board of Directors Slate Announced

The PRSA Hoosier Chapter is happy to announce its slate for the 2020 Board of Directors! President: Kendall Horvatich Past-President: Emily Kibling, APR President-Elect: Allyson Johnson, APR Director of Operations & Research: Melissa Geitgey, APR Director of Finance: Tim Coxey, APR Director of Communications: Kristen Hay Director of Member Services: Molly Zentz, APR Director of […]

How to Recruit and Retain a PRSSA Chapter

Now that I have entered year three advising a PRSSA chapter, I have learned valuable lessons on what works and what doesn’t in recruiting and retaining a small chapter. PRSSA national requires 10 members to be an active chapter. Being naive year one, I felt this was not only achievable: it would be a piece […]

Now Open: 2020 Committee Recruitment

Calling all volunteers! It’s time to begin recruitment for volunteers to help lead our Chapter in 2020. There are so many opportunities, and lots of variation in the types of positions available. This is a great way to get involved in the Chapter, network with peers, and give back to your profession. You can view […]

Student-Run Agency Awarded PRSSA National Affiliation

The McKinley Avenue Agency, Ball State University’s student-run strategic communications agency, was designated a Nationally Affiliated Firm by the Public Relations Student Society of America (PRSSA). The agency is now one of 26 student-run firms with that distinction across the country. According to the PRSSA website, this distinction “represents the most accomplished and successful student-run […]

Are We There Yet?

By Dr. Kathie R. Fleck, APR In March, airlines and governments worldwide grounded the Boeing 737 MAX 8 after two crashed within five months, killing 346 people. In the U.S., only three airlines were flying the 737 Max 8 when the planes were grounded – Southwest, American, and United Airlines. I happen to be a […]

B2B Employee Testimonials: Tips to Create Quality Video Testimonials

Both public relations and HR directors for B2B companies want, and need, high-quality testimonial videos to help build their brands. However, these videos come with a price and can be undervalued by executives. The value of video testimonials can outweigh the production cost and hours to produce these B2B employee testimonials if done well and […]

The Value of Client Work

Throughout my time in college, I have worked with over a dozen different clients through internships, in-class work, or senior capstone projects. Client relations is something many students miss out on, but I believe to be a skill every young PR professional should gain before graduating. It is something I did not quite realize the […]

Making PRSSA Personal

When I decided to study public relations, I was still not entirely sure what it entailed. What I was learning in classes was helpful, but it was not until I joined PRSSA that I truly began to understand what public relations really is. Anderson University’s chapter of PRSSA hosts a monthly lunch and learn event. […]

2019 PRSA Hoosier Chapter Celebrates Public Relations Work Statewide

The Public Relations Society of America (PRSA) Hoosier Chapter recognized some of Indiana’s best public relations practitioners at the 2019 Pinnacle Awards. The Pinnacle Awards are the chapter’s annual awards program that highlights some of the best industry leaders and campaigns throughout the previous year. This year, the Pinnacle Awards were held at Indiana Landmarks […]