B2B Employee Testimonials: Tips to Create Quality Video Testimonials

Both public relations and HR directors for B2B companies want, and need, high-quality testimonial videos to help build their brands. However, these videos come with a price and can be undervalued by executives. The value of video testimonials can outweigh the production cost and hours to produce these B2B employee testimonials if done well and […]

The Value of Client Work

Throughout my time in college, I have worked with over a dozen different clients through internships, in-class work, or senior capstone projects. Client relations is something many students miss out on, but I believe to be a skill every young PR professional should gain before graduating. It is something I did not quite realize the […]

Making PRSSA Personal

When I decided to study public relations, I was still not entirely sure what it entailed. What I was learning in classes was helpful, but it was not until I joined PRSSA that I truly began to understand what public relations really is. Anderson University’s chapter of PRSSA hosts a monthly lunch and learn event. […]

2019 PRSA Hoosier Chapter Celebrates Public Relations Work Statewide

The Public Relations Society of America (PRSA) Hoosier Chapter recognized some of Indiana’s best public relations practitioners at the 2019 Pinnacle Awards. The Pinnacle Awards are the chapter’s annual awards program that highlights some of the best industry leaders and campaigns throughout the previous year. This year, the Pinnacle Awards were held at Indiana Landmarks […]

An Ethics Nightmare Sure to Fyre You Up

If you haven’t yet seen the Fyre Festival documentaries or heard about the debacle, you may want to go watch them and then come back. If you’re ok with spoilers, then stay with me. Amongst other things, the Fyre Festival was an ethical nightmare. There are two documentaries out now which outline a stark lesson […]

The Power of the Advocate

As public relations professionals, we are tasked with producing outcomes for our clients. We arm ourselves with market research. We study the competition, analyze trends, and develop and execute campaigns to inform and inspire our target audiences. In many ways, we are advocates. More specifically, and with a few exceptions, we are outside advocates who […]

PR Measurement Metrics: Benefits and Drawbacks to Share of Voice

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their success. Those looking to evaluate PR success demand quantitative measurements. For some, this includes web metrics, such as website traffic and click-through rates. For others, […]

How PRSSA Has Impacted My Student Career

The PRSSA chapter at Anderson University rebooted in 2017 after a few years absent. It was restarted my junior year at AU, but that doesn’t mean I haven’t taken full advantage of the opportunities or it hasn’t impacted my life as a student. PRSSA has helped me become a better networker, learn more about the […]

Bridging the Gap between PRSSA & PRSA

Being a member of PRSA Hoosier Chapter has a slew of benefits included on the website. As an educator, I always want to learn more about the field and pass it along to my students. To access the publications, on-demand professional development training seminars, APR prep classes and study materials, and local events to network […]

Call for Writers: 2019 PRSA Hoosier Blog

We want YOU. “Why?” you ask. We want you to learn about industry experiences, build tech skills, inform you of new trends, support your knowledge of current events, attract job offers, meet other individuals in the industry—all through blogging. 2019 is off to a rapid start, and this year PRSA Hoosier Chapter is gearing up […]