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Getting Leadership’s Buy-in: The Business Case for PR

June 21 @ 11:30 am - 1:00 pm

Join us for our June luncheon, presented panel style! We will be hearing from PR professionals with experience in the agency, government, nonprofit, and corporate sectors about getting support from leadership for public relations campaigns. We’ll leave time for you to ask your own questions, too.

Lisa Sirkin Vielee: Vielee’s marketing and communications career spans more than 30 years with leadership positions in nonprofit, education, government, and marketing agencies. After graduating from Miami University of Ohio, she began her career at the award-winning Children’s Museum of Indianapolis, where she would eventually lead the organization’s first rental and events department. Vielee went on to hold positions at various communications and marketing
agencies, and as director of Fit City Indianapolis, before joining the Indiana Office of the Governor as Deputy Press Secretary in 2004.

In 2005, Vielee founded Gracie Communications, Inc., which provided public relations and marketing consulting and communications services to various nonprofits including the Indianapolis Symphony Orchestra, Marian University, and the Julian Center. In 2015, Gracie Communications merged with Well Done Marketing to create a full-service agency offering advertising, public relations, content marketing, digital strategy, and web development. She purchased the 35-person company in 2021.

Vielee is a Sagamore of the Wabash and an active member of the greater Indianapolis community, currently serving on the board of TeenWorks and as the Vice Chair of the Immigrant Welcome Center. She also is a member of the international Women Presidents Organization (WPO), and an outspoken advocate for gender equality and diversity in the marketing industry.

When she’s not leading the Well Done Marketing team or volunteering around Indianapolis, Vielee enjoys spending time outdoors with her husband, John, and her adult daughters and stepchildren.

Deana Potterf, APR: Deana Potterf is the chief experience officer (CXO) for Girl Scouts of Central Indiana, which serves 45 counties in the middle of the Hoosier state. Deana earned a Bachelor of Arts from Purdue University’s School of Communication, a Master of Arts in Public Relations from Ball State University, and Accreditation in Public Relations from the Public Relations Society of America. She is also a graduate of Hoosier Fellows through the Randall L. Tobias Center for Leadership Excellence at Indiana University. Deana has served on several national Girl Scout marketing and communications committees, and has led strategic initiatives for the local Girl Scout council for the past 24 years, including communications, marketing, special events, membership, program, property, retail sales, and product program (including the world famous Girl Scout Cookie Program).

Charlee Beasor: Charlee Beasor is senior vice president for VOX Global in Indianapolis, where she provides strategic communications consulting for a variety of education, workforce and non-profit organizations. Beasor has nearly 15 years of experience in communication, marketing and policy in higher education, workforce and government.

Prior to joining VOX, Beasor led marketing and communications at the Indiana Commission for Higher Education, guiding internal and external strategic communications, PR, media and marketing strategies. At the Commission, she deployed communications and marketing for Indiana’s postsecondary education
and workforce response to COVID-19. Beasor also directed the state’s strategy around developing new language, communications and marketing tactics to promote the value of education and training beyond high school and combat the college-going decline. Beasor was recently recognized by Junior
Achievement of Central Indiana as a finalist in Indy’s Best and Brightest contest for these and other efforts.

Previously, Beasor spent nine years in communications and PR at the Indiana Chamber of Commerce, writing numerous award-winning business and industry feature articles for the Chamber’s BizVoice® magazine. She started her career in local journalism and photography and is a proud alumna of Franklin College. Beasor is active in her church and lives on the west side of Indianapolis with her husband and two daughters.


June 21
11:30 am - 1:00 pm
Event Category:


Maven Space
433 N. Capitol Ave., Ste. 100
Indianapolis, IN 46204
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