We Want to B a Part of the Change – Part Two
This blog is part 2 in a two-part series about corporate social responsibility. Read part 1 here, and learn more about CSR at the PRSA Hoosier chapter’s next luncheon, Public Relations in the Age of Social Enterprise.
Internally, this has made a difference in how we conduct business, attract and retain staff, and even choose clients. Externally, we are privileged to come alongside organizations and counsel them on ways that CSR can help drive positive public relations and strengthen their brand while engaging customers. This doesn’t come at the expense of profit and growth; they often go hand in hand.
To be a great company, we have to have great people at the company– people who also want to do good for themselves and for others. By the year 2020, 40% of the workforce will be millennials, so it is extremely important to consider how to attract and retain these individuals. Consider these findings in a recent study by Intelligence Group:
- 64% of them say it’s a priority for them to make the world a better place.
- 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
- 88% prefer a collaborative work-culture rather than a competitive one.
- 74% want flexible work schedules.
- 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.
I want the staff to thrive mentally, emotionally, physically and educationally while employed at Bohlsen Group. In turn, this drives a better experience and results for our clients. It’s why we sponsor events like Brackets for Good and IndyHub’s IndyVolved and encourage our team to find a space to volunteer.
I know that there are plenty of companies that have the same services as Bohlsen Group, but we strive to have a different effect than our competition. Bohlsen Group isn’t only committed to being the best in Indianapolis, but to being the best for Indianapolis.
Learn more about CSR at the PRSA Hoosier chapter’s next luncheon, Public Relations in the Age of Social Enterprise.
Vicki Bohlsen is Owner and President of Bohlsen Group, a full-service public relations and advertising agency based in downtown Indianapolis. Connect with us online at www.bohlsengroup.com, Twitter, Facebook, or Instagram.