PR Measurement Metrics: Benefits and Drawbacks to Share of Voice
Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Today, more complex data informs PR professionals of their […]
Information Centrality: Creating a Closed-Loop System of Communication
Product to market is a lengthy path. Different teams from concept, to design, to manufacturing, to field trails, to training, to product launch, to market—the process makes you think twice […]
Research, Planning, and Now Implementation
In 2017, the PRSA Hoosier Chapter conducted a formal membership survey with the goals of determining current level satisfaction and engagement levels; gaining a tangible understanding of why members choose […]
Capture, Curation and Cognition: 3 Things to Consider in a New Era of Content
I read a paragraph of an article the other day, followed by three paragraphs of a second article, two paragraphs of a third article, two minutes of a YouTube video, […]
September Luncheon Presentation
If you missed last week’s luncheon on PR measurement from Joanne Puckett, vice president and research director for the Ketchum Global Research Network, below is the link the presentation. PR […]