Member Q&A with Danielle Falconer, APR
The PRSA Hoosier Chapter is conducting member profiles throughout the year to facilitate connections within the Chapter. We are pleased to introduce Danielle Falconer. 
Name: Danielle Falconer, APR
Position: Senior Vice President, Marketing & Communications
Employer: Field & Main Bank
College Attended: Kent State University
PRSA Position: Hoosier PRSA Statewide Outreach Co-chair
Q: What are your hobbies outside of work?
At this time, every four years, I get excited to watch the Olympic Trials and soon the Summer Olympics! But on most days, you can find me doing CrossFit, listening to music, dancing, playing games with my kids, watching TED Talks, cooking and traveling. This year, my family enjoyed incredible trips to NYC and Lake Tahoe.
Q: What is your favorite app?
The SiriusXM app. I’m addicted to Wharton Business Radio and two of its programs: Leadership in Action and Marketing Matters. It’s like I’m earning a Wharton MBA while driving to and from work.
Q: Did you ever see yourself working in the field of public relations?
Yes. Throughout my childhood, my mom was the host of a television news program in Cleveland. To me, the most interesting people she worked with were the PR professionals and publicists.
Q: How did you get to where you are today?
As a lifelong athlete, I’m hardwired to prepare – knowing you compete the way you train. Put in the work. Be disciplined about how you use your time. Show up prepared and ready to perform at your best. There’s no doubt, I’m intense and disciplined – in probably every aspect of my life. I’m even disciplined in finding work-life balance, making time for family, friends and working out, which helps me manage stress. Yet, as much as I prepare, I realize everything’s not perfect and you have to adjust. I like to say: I’m comfortable being uncomfortable.
As both a PR professional and an athlete, I’ve achieved great things by working hard and pushing through pain and discomfort. Whether it’s sore muscles or difficult conversations, I know you get stronger by working through the pain. I enjoy the discomfort of new experiences, variety, deadlines, complex projects and people – any opportunity to learn, stretch and grow. That ability to adapt is critical in an industry as dynamic and diverse as ours. And above all, I appreciate the joy and energy of teamwork and strive to be both a trusted teammate and coach.
Q: What’s one PR rule that you live by?
Do the right thing.