Entry Deadline Extended for 2022 Pinnacle Awards


The deadline to enter this year’s Pinnacle Awards has been extended to 11:59 p.m., Friday, April 22. The annual awards program recognizes the best work by Indiana’s public relations, marketing and communications professionals. The Pinnacles Committee is working hard to make this year’s event a special one, with plans for an in-person event set for June 1 at the Indiana Historical Society.

In this blog, we wanted to pass along information about this year’s awards, share a few tips and debunk a few myths about the awards.

Are the awards only open to PRSA Hoosier Chapter members?

No, the program is open to both PRSA members and non-members of all experience levels. The awards include categories for students and individuals to submit entries.

What are the categories?

 There are two categories for submissions: Programs (multifaceted campaigns that use several strategies and tactics to achieve an objective) and Projects (a single tactic developed as an individual component of a comprehensive campaign). Organizations may submit more than one entry and individual aspects of a submitted program may also be eligible for the Projects category.

 In addition to the Program and Project sections for professional and student entries, we’re again offering a COVID Communications section. This will be specific to any campaign or tactic created or significantly altered in 2021 due to COVID-19 (including campaigns/tactics to increase vaccinations).

Program sections include:

  • Crisis communications
  • External communications
  • Internal communications
  • Marketing communications
  • Media relations
  • Public affairs
  • Electronic/Digital communications
  • Special events

Project sections include:

  • Audiovisual
  • Consumer collateral
  • Electronic/Digital communication
  • Feature/editorial writing
  • Media relations
  • Newsletter/Magazine
  • Social media

Learn more about all the categories in the Call for Entries.

Is there only one winner per category?

Each category can have more than one winner. Entrants are not competing against each other. Rather, entries that meet a minimum scoring criteria are recognized with awards. The overall top scorer in each of the Program, Project and COVID Communications sections will be named Best of Show. Individual entry categories include the Young Professional Award, which recognizes PR pros under age 30, and the Catalyst Award, which honors exemplary use of ethical, astute and creative PR skills. Entries are judged by another PRSA chapter, not the Hoosier chapter.

What is the timeframe for the work being considered?

For professional entries, work must have been initiated and substantially completed so a degree of evaluation could be measured during 2021. For students, work will be considered up to Spring semester 2022.

 What are the deadlines/fees for this year?

Early bird: March 28

Members: $60, Non-members: $85, Students: $35

Standard: April 13

Members: $75, Non-members: $100, Students: $50

Late: April 22

Members: $115, Non-members: $140, Students: $75

Individual Awards are $25 per entry with no price differences for members, non-members or students, or entry date.

Are the student entries judged alongside those from professionals?

Students or groups of students who have worked together on a project are allowed to enter the same categories as professional members and non-members, but are judged separately.

Is there a limit to the number of entries I can submit?

There is no limit to the number of entries, individuals, students, members or non-members may submit.

Any advice for submitting an entry?

Be sure your entry clearly and as completely as possible addresses the four facets of a successful campaign: Research, Planning, Implementation and Evaluation. Judges also want to see entries address budget, timing and creative problem-solving. Entries must be submitted on or before April 18, 2022. Project submissions should include a two-page summary and any supporting documentation. Program submissions should include a one-page summary and any supporting documentation. COVID category submissions should include a one or two-page summary (depending on if a campaign or tactic) and supporting documentation.