Best Practices In Media Pitching

What’s more difficult than writing a media pitch? Writing a blog about how to pitch. But leave it to BLASTmedia, sponsor of the PRSA Hoosier Chapter Half Day with a Pro, to share tips about effective media pitching. BLASTmedia Vice President Anna Julow Roolf’s advice comes two-fold to offer coaching ideas for seasoned pros and […]

Why A ‘Palms Up’ Approach is Best When Presenting

I think I got a B+ in public speaking freshman year at Butler. I can’t even remember. And it’s not that I’m bad at it, but we can all use a refresher and to continue to gather new ideas. The first PRSA Hoosier networking event I went to was about presentation – and the presentation […]

To our journalist friends who may have to navigate a new direction:

Because of the changing nature of news many journalists are examining what they want to be when they grow up. One option may be to join us in public relations. “Eek! Gad! Never!” or in newsroom vernacular that can’t be published I can hear being said, I want to assure you: it’s OK. You won’t […]

The Value of Continuing Education in PR

The question was asked at last November’s Hoosier PRSA luncheon. “Would you recommend graduating college seniors dive right into a Master’s degree, or should we work in the field for a couple of years first?” During the luncheon in November, known for the month of Half Day with a Pro, the aspiring Purdue student asked […]

Four Reasons to Hold a News Conference

A few months ago, Federal Reserve Chairman Ben Bernanke made headlines by announcing that the Fed would hold a news conference. You read that right, he made news by announcing he’d have news to share. This is newsworthy because banks, investors, lenders, economists and the financial media hang on the Fed’s every move. Too often, […]

With Photojournalism in Flux, Opportunity is Open

Recently, four multimedia journalists sat down with a group of 25 PRSA members to discuss the new challenges journalists are facing.  As media staffs shrink and technology advancements become available, photojournalists and video journalists are reinventing their craft. Fox 59’s Multimedia Journalist Vanessa McClure, Indianapolis Star Photographer Charlie Nye, Greenfield Daily Reporter Photographer Tom Russo […]