Why Get Your APR?
3 excuses for why I didn’t and 3 reasons I’m glad I finally did Like many, I graduated with my bachelor’s, went into the workforce, gained a ton of experience, […]
Looking to Give Back? Use Your PR Knowledge for a Purpose
Are you a PR pro looking for new ways to give back? Have you ever thought to use your expertise to give back? Volunteer for PRSA’s Day of Service: PR […]
SEO for the PR Pro
Internet technology is ever-changing and that means the way audiences find your message is always changing too. Understanding Search Engine Optimization (SEO) is an essential and perpetual key to public […]
Tragedy at the State Fair: A health system’s PR response
On a blustery and stormy August evening, rigging at the Indiana State Fair collapsed during a concert, sending 20 individuals to IU Health Methodist Hospital, as well as others to […]
Why I’m Proud to Be a Gen Y Professional
I am considered to be a part of Generation Y, sometimes called “Millennials” (born between 1982 and 1991) – a tech-savvy generation defined by change and uncertainty, but also strength […]
Hetrick and the Magic Question
By now you’ve heard there will be no more Hetrick Communications in Indianapolis. In fact, I’m submitting this blog on the final day of operations at what’s been one of […]
To our journalist friends who may have to navigate a new direction:
Because of the changing nature of news many journalists are examining what they want to be when they grow up. One option may be to join us in public relations. […]
Nothing Good Happens at 2:47 a.m., A Lesson in PR Ethics
I shot out of bed and looked at the clock: 2:47 a.m. “The photo,” I thought to myself. “Is it ok we used that photo?” Here is how it all […]
Four Reasons to Hold a News Conference
A few months ago, Federal Reserve Chairman Ben Bernanke made headlines by announcing that the Fed would hold a news conference. You read that right, he made news by announcing […]
James Burnes and Social Integration at the August Luncheon
“What are the top three goals of your CEO?” Are your digital strategies helping accomplish these goals? James Burnes, Principal and Senior Strategist for Project Brilliant, asked these and many […]