How to Recruit and Retain a PRSSA Chapter

Now that I have entered year three advising a PRSSA chapter, I have learned valuable lessons on what works and what doesn’t in recruiting and retaining a small chapter. PRSSA national requires 10 members to be an active chapter. Being naive year one, I felt this was not only achievable: it would be a piece […]

Student-Run Agency Awarded PRSSA National Affiliation

The McKinley Avenue Agency, Ball State University’s student-run strategic communications agency, was designated a Nationally Affiliated Firm by the Public Relations Student Society of America (PRSSA). The agency is now one of 26 student-run firms with that distinction across the country. According to the PRSSA website, this distinction “represents the most accomplished and successful student-run […]

B2B Employee Testimonials: Tips to Create Quality Video Testimonials

Both public relations and HR directors for B2B companies want, and need, high-quality testimonial videos to help build their brands. However, these videos come with a price and can be undervalued by executives. The value of video testimonials can outweigh the production cost and hours to produce these B2B employee testimonials if done well and […]

The Value of Client Work

Throughout my time in college, I have worked with over a dozen different clients through internships, in-class work, or senior capstone projects. Client relations is something many students miss out on, but I believe to be a skill every young PR professional should gain before graduating. It is something I did not quite realize the […]

Making PRSSA Personal

When I decided to study public relations, I was still not entirely sure what it entailed. What I was learning in classes was helpful, but it was not until I joined PRSSA that I truly began to understand what public relations really is. Anderson University’s chapter of PRSSA hosts a monthly lunch and learn event. […]

How PRSSA Has Impacted My Student Career

The PRSSA chapter at Anderson University rebooted in 2017 after a few years absent. It was restarted my junior year at AU, but that doesn’t mean I haven’t taken full advantage of the opportunities or it hasn’t impacted my life as a student. PRSSA has helped me become a better networker, learn more about the […]

Bridging the Gap between PRSSA & PRSA

Being a member of PRSA Hoosier Chapter has a slew of benefits included on the website. As an educator, I always want to learn more about the field and pass it along to my students. To access the publications, on-demand professional development training seminars, APR prep classes and study materials, and local events to network […]

Donate to the PRSA Hoosier Chapter Scholarship Fund

Dear PRSA Hoosier member, The PRSA Hoosier Chapter is dedicated to giving back to those who are pursuing a bachelor’s degree or master’s degree in the public relations/communications field. Every year, we offer two scholarships – each in the amount of $1,000. During our November luncheon two deserving students were awarded a $1,000 Joanne Dring […]

Back to School: Sharpen your pencils and your networking skills

Several Indiana colleges are back in session this week. Meaning students have a full plate of possibilities for getting involved this year. As talented and engaged PR students, we’re sure joining your school’s PRSSA chapter is already on your to-do list. Indiana’s colleges and universities are home to some of the best PRSSA chapters in […]